Work

Aligning Sales Promotion Strategies With Buying Attitudes in a Recession

Year: 2015

Type: dissertation

Study design: Observational Study

Source: ProQuest Demo Repository

Author: Paulin Adjagbodjou

Institution: Walden University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W275787527

Cites: 107

Cited by: 2

Related to: 10