Work

An exploration of customer-based brand equity in industrial markets

Year: 2017

Type: dissertation

Source: Research Repository (University of Gloucestershire)

Author: Philipp Berger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2758202683

Cites: 108

Cited by: 3

Related to: 10