Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
Year: 2017
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Po-Lin Pan, Juan Meng
Institutions: Arkansas State University, University of Georgia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2759045432