Work

Market Segmentation, Targeting and Positioning

Year: 2017

Type: book-chapter

Source: Tourism, hospitality & event management

DOI: 10.1007/978-3-319-49849-2_4

Author: Mark Anthony Camilleri

Institution: University of Malta

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2760447306

FWCI: 29.79

Cites:

Cited by: 122

Related to: 10