Work

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Year: 2017

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2017.1381860

Authors: Steven Bellman, Amy Rask, Duane Varan

Institution: University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2761634718

FWCI: 1.484

Cites: 55

Cited by: 9

Related to: 10