Work

Post-switching Behavior: Bottom of the Pyramid (Bop) Stockpiling as a Result of Sales Promotion

Year: 2017

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: James Lappeman, Titi Kabi, Hannah Oglesby, Olivia Palmer.

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2761882706

FWCI: 0.79

Cites: 51

Cited by: 2

Related to: 10