Work

The ‘Polychronicity - Multiple Media Use’ (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use

Year: 2017

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2017.1383297

Authors: Helen R. Robinson, Stavros P. Kalafatis

Institution: Kingston University London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Kingston University

OpenAlex ID: W2761904809

FWCI: 1.484

Cites: 59

Cited by: 16

Related to: 10