Work

Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

Year: 2017

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1687

Authors: Marina Carnevale, Ozge Yucel‐Aybat, Luke Kachersky

Institutions: Fordham University, Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fordham University

OpenAlex ID: W2762397286

FWCI: 6.436

Cites: 89

Cited by: 67

Related to: 10