Work

Principles of Marketing -13/E.

Year: 2010

Type: article

Authors: Philip Kotler, Gary Armstrong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2762734336

FWCI: 5.917

Cites:

Cited by: 40

Related to: 10