Work

Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-10-2016-0196

Author: Sandra Maria Correia Loureiro

Institution: Iscte – Instituto Universitário de Lisboa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2762889689

FWCI: 3.957

Cites: 65

Cited by: 23

Related to: 10