Work

Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan

Year: 2017

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2016-0178

Author: Bình Nghiêm-Phú

Institution: Fukushima National College of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2763197364

FWCI: 4.947

Cites: 93

Cited by: 31

Related to: 10