Work

Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications

Year: 2017

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2017.1384036

Authors: Philippe Massiera, Audrey Gilmore, Mohamed Sellami

Institutions: EDC Paris Business School, University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2764014231

FWCI: 0.989

Cites: 67

Cited by: 10

Related to: 10