The impact of functional integration on perceived risk and consumer-based brand equity
Year: 2017
Type: article
Source: Journal of Strategic Marketing
Authors: Jon F. Kirchoff, Bridget Satinover Nichols, William J. Rowe
Institutions: East Carolina University, Northern Kentucky University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2764322901