Work

Companies in search of the green consumer: Sustainable consumption and production strategies of companies and intermediary organizations in Thailand

Year: 2017

Type: article

Abstract: Highlights• Consumer-oriented CSR strategies are crucial for the greening of consumption.• SCP strategies of Thai companies and intermediaries start orienting on consumers.• Carefully framing citizen-consumers as change agents is vital to reach consumers.• Company-intermediary collaboration results in effective consumer-oriented strategy.

Source: NJAS - Wageningen Journal of Life Sciences

DOI: 10.1016/j.njas.2017.10.004

Authors: Natapol Thongplew, Gert Spaargaren, C.S.A. Kris van Koppen

Institutions: Ubon Ratchathani University, Wageningen University & Research

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W2765217770

FWCI: 5.936

Cites: 69

Cited by: 38

Related to: 10