Work

Brand Identity Communication, Public Awareness and Purchase Intentions of Private Universities in Ghana

Year: 2017

Type: article

Source: Canadian Journal of Applied Science and Technology - Canadian Journal of Applied Science and Technology

Authors: Richard Sarfo Gyasi, Bao Xi Wang, Yvonne Owusu-Ampomah, Basil Kusi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2765253878

FWCI:

Cites: 100

Cited by:

Related to: 10