Work

The impacts of country of origin, price, and brand on consumer behavior toward cosmetics products: A review of Vietnam

Year: 2017

Type: article

Abstract: Along with the increasing needs of beauty and personal care in modern life, cosmetics become more and more necessary for not only women but also men all over the world.Based on the papers with relevant theories and literature included, this study gave an overview of the impact of extrinsic cues related to cosmetic products such as brand, price and country-of-origin (COO) on female consumers, and also the cosmetic industry in Vietnam.The results may help generate a possible model or basis for the future research on consumer behavior.

Source: International Journal of Research Studies in Management

DOI: 10.5861/ijrsm.2017.2001

Authors: Duy Binh Luong, Thi Huong Giang Vo, Khoa Nguyen Le

Institutions: Ho Chi Minh City Open University, Ho Chi Minh City University of Industry and Trade, Saigon University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2765576964

FWCI: 0.397

Cites: 63

Cited by: 10

Related to: 10