Work

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling

Year: 2017

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2017.09.001

Authors: Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann

Institutions: Sabancı Üniversitesi, Northeastern University, North Carolina State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2765723655

FWCI: 0.989

Cites: 44

Cited by: 16

Related to: 10