Work

An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-017-0077-x

Authors: Haesun Park-Poaps, Jiyun Kang

Institutions: Ohio University, Texas State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2765832005

FWCI: 4.947

Cites: 42

Cited by: 24

Related to: 10