Work

Developing a film-based service experience blueprinting technique

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.10.024

Authors: Jürgen Pöppel, Jörg Finsterwalder, Rebecca A. Laycock

Institution: University of Canterbury

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2766071473

FWCI: 3.462

Cites: 53

Cited by: 28

Related to: 10