Work

Away from home: How young Chinese consumers travel with global brands?

Year: 2017

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.10.012

Authors: Benedetta Cappellini, Sameer Hosany, Dorothy A. Yen, Qionglei Yu

Institutions: Royal Holloway University of London, Brunel University of London, Canterbury Christ Church University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2766611564

FWCI: 1.979

Cites: 72

Cited by: 14

Related to: 10