Work

Positive Effects of Disruptive Advertising on Consumer Preferences

Year: 2017

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2017.09.002

Authors: Raoul Bell, Axel Buchner

Institution: Heinrich Heine University Düsseldorf

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2766795149

FWCI: 7.914

Cites: 32

Cited by: 31

Related to: 10