Work

Driving Green Consumerism Through Strategic Sustainability Marketing

Year: 2017

Type: book

Source: Practice, progress, and proficiency in sustainability

DOI: 10.4018/978-1-5225-2912-5

Authors: Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad

Institutions: University of Technology Malaysia, Universiti Sains Malaysia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2766870775

FWCI: 2.751

Cites:

Cited by: 24

Related to: 10