Work

Marketing Research on Fruit Branding

Year: 2017

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-08-101007-5.00009-9

Author: Maurizio Canavari

Institution: University of Bologna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2767944928

FWCI: 7.093

Cites: 24

Cited by: 14

Related to: 10