Work

The impact of dynamic bundling on price fairness perceptions

Year: 2017

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.10.011

Authors: Wenjing Li, David M. Hardesty, Adam W. Craig

Institution: University of Kentucky

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2768027490

FWCI: 6.925

Cites: 43

Cited by: 49

Related to: 10