Work

Avoiding academic irrelevance in the marketing discipline: the promise of the history of marketing thought

Year: 2017

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2017.1398771

Authors: D. G. Brian Jones, Eric H. Shaw

Institutions: Quinnipiac University, Florida Atlantic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2769011193

FWCI: 3.957

Cites: 44

Cited by: 16

Related to: 10