Work

Star power: the evolution of celebrity endorsement research

Year: 2017

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-09-2016-0543

Author: Wan Yang

Institution: California State Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2769296900

FWCI: 8.743

Cites: 117

Cited by: 143

Related to: 10