Work

Pricing: Making profitable decisions

Year: 1979

Type: book-review

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(79)90045-2

Author: Michael V. Larie

Institution: University of Connecticut

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2769550010

Cites:

Cited by: 125

Related to: 10