Work

Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective

Year: 2017

Type: dissertation

Study design: Observational Study

Source: Human Biology

Author: Nayyer Naseem

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2770517235

Cites: 162

Cited by:

Related to: 10