Work

Enhancing Brand Credibility Via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/jar-2017-042

Authors: Stephen W. Wang, Angeline Close Scheinbaum

Institutions: National Taiwan Ocean University, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2770599068

FWCI: 18.38

Cites: 92

Cited by: 461

Related to: 10