Work

Does the type of attribute matter? Examining whether underlying factors explain product attribute preference

Year: 2017

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-017-0082-0

Authors: Dean C. H. Wilkie, Lester W. Johnson, Wynne W. Chin

Institutions: The University of Adelaide, Swinburne University of Technology, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2770697071

FWCI: 0.395

Cites: 50

Cited by: 5

Related to: 10