Work

Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

Year: 2017

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2017.1398769

Author: Rajan Varadarajan

Institution: Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2770845773

FWCI: 3.462

Cites: 37

Cited by: 17

Related to: 10