Work

The impact of advertising appeals on consumers' perception of an ad in the context of technical products

Year: 2017

Type: dissertation

Author: Karina Skupin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2772101380

Cites: 39

Cited by:

Related to: 10