Work

Marketing mix, customer value, and customer loyalty in social commerce

Year: 2017

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/intr-08-2016-0250

Authors: Ya-Ling Wu, Eldon Y. Li

Institutions: Tamkang University, National Chengchi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2772233004

FWCI: 44.11

Cites: 142

Cited by: 294

Related to: 10