Work

Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus

Year: 2009

Type: conference-paper

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Nathalie Dens, Patrick De Pelsmacker

Institution: University of Antwerp

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2772704988

FWCI:

Cites: 20

Cited by: 1

Related to: 10