Work

Factors affecting college students’ brand loyalty toward fast fashion

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-01-2016-0015

Authors: Jin Su, Aihwa Chang

Institutions: University of North Carolina at Greensboro, National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2772801185

FWCI: 14.34

Cites: 69

Cited by: 142

Related to: 10