Work

A Marketing Strategy Analysis of Small Retailers

Year: 1986

Type: article

Source: American Journal of Small Business

DOI: 10.1177/104225878601000401

Authors: Susan S. Fiorito, Raymond W. LaForge

Institutions: University of Iowa, Oklahoma State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2772834103

FWCI: 1.798

Cites: 9

Cited by: 111

Related to: 10