Work

El márketing de la marca

Year: 1995

Type: book-review

Abstract: Andrea Semprini, Barcelona, Paidós, 1995

Source: Questiones Publicitarias

DOI: 10.5565/rev/qp.296

Author: Juan Rey

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2773409267

Cites:

Cited by: 43

Related to: 10