Work

Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry

Year: 2017

Type: article

Source: Journal of Air Transport Management

DOI: 10.1016/j.jairtraman.2017.11.010

Authors: Taşkın Dirsehan, Sema Kurtuluş

Institutions: Marmara University, Istanbul University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Bilimsel Araştirma Projeleri Birimi, Istanbul Üniversitesi, Anadolu Üniversitesi

Award: G1484185488

OpenAlex ID: W2774448087

FWCI: 4.947

Cites: 42

Cited by: 42

Related to: 10