Work

A segmentation study of cinema consumers based on values and lifestyle

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.12.001

Authors: Asunción Díaz, Mar Gómez, Arturo Molina, Jesús Santos

Institutions: University of Castilla-La Mancha, Universidad Autónoma de Chile

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2774809559

FWCI: 6.43

Cites: 45

Cited by: 31

Related to: 10