Work

Corporate brands as brand allies

Year: 2017

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2016-1080

Authors: Mayoor Mohan, Kevin E. Voss, Fernando R. Jiménez, Bashar S. Gammoh

Institutions: Virginia Commonwealth University, Oklahoma State University, The University of Texas at El Paso, University of Toledo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2775219614

FWCI: 4.947

Cites: 88

Cited by: 23

Related to: 10