Work

Quickening brand poetics: the lyric alternative

Year: 2017

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-05-2016-0046

Authors: Roel Wijland, Stephen Brown

Institutions: University of Otago, University of Ulster

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2776317796

FWCI: 0.397

Cites: 59

Cited by: 6

Related to: 10