Work

Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015

Year: 2017

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2017.1408525

Authors: Melissa Seipel, Jason Freeman, Pamela Brubaker

Institution: Brigham Young University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2779199624

FWCI:

Cites: 28

Cited by: 6

Related to: 10