Work

Measuring Audience Reach Of Outdoor Advertisements

Year: 2017

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2017-057

Authors: Bill Page, Zachary Anesbury, Sophia Moshakis, Alicia Grasby

Institution: University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2780394262

FWCI: 1.979

Cites: 22

Cited by: 11

Related to: 10