Work

Antecedents and consequences of brand loyalty

Year: 2017

Type: article

Source: BIROn (Birkbeck, University of London)

Authors: Srishti Gupta, Bruno Schivinski, Magdalena Brzozowska-Woś

Institutions: Nottingham Trent University, Gdańsk University of Technology

Language: Polish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2781288713

FWCI: 2.385

Cites: 79

Cited by: 16

Related to: 10