Work

The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity

Year: 2017

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Canan Eryiğit, Serife Kazanci Sunaoglu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2781776101

FWCI:

Cites:

Cited by: 2

Related to: 10