Work

The impact of brand orientation on a South African business-to- business organisation

Year: 2016

Type: dissertation

Author: Gail Mbali Dludla

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2782472941

Cites: 154

Cited by:

Related to: 10