Work

Digital Advertising And Company Value

Year: 2018

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2018-002

Authors: Judy Ma, Brian Du

Institution: California State University, East Bay

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2782591909

FWCI: 6.28

Cites: 48

Cited by: 23

Related to: 10