Work

The impact of increased brand penetration on luxury desirability: a dual effect

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0091-7

Authors: Jean-Noël M. Kapferer, Pierre Valette-Florence

Institutions: Aix-Marseille Université, Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2782717469

FWCI: 3.131

Cites: 41

Cited by: 23

Related to: 10