Work

A social model based on customers’ profiles for analyzing the churning process in the mobile market of data plans

Year: 2018

Type: article

Source: Physica A Statistical Mechanics and its Applications

DOI: 10.1016/j.physa.2017.12.121

Authors: Marcos Postigo-Boix, José L. Melús-Moreno

Institution: Universitat Politècnica de Catalunya

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Economía y Competitividad

Award: G3073237335

OpenAlex ID: W2783010046

FWCI: 3.131

Cites: 41

Cited by: 11

Related to: 10