Work

Principles of Marketing 5/E-

Year: 2018

Type: article

Authors: Philip Kotler, Gar Armstrong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2783254393

FWCI: 0.352

Cites:

Cited by: 10

Related to: 10